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It’s a familiar story. A big, financially successful corporation sees that firms which have mastered digital technology can move more quickly, operate more efficiently, mobilize more resources, attract more talent, win over customers more readily, and enjoy more elevated market capitalizations. But when they invest in digital technology, the initial results are disappointing. “Many companies struggle to reap the benefits of investments in digital transformation, while others see enormous gains?” say Marco Iansiti and Satya Nadella in their article “Democratizing Transformation” in HBR (May-June 2022). “What do successful firms do differently?” Digital transformation, the authors say, “requires that executives, managers, and front-line…