History and Profile
In the year 2000, she joined the United States to pursue a degree in Business Administration at Rutgers University, New Brunswick, New Jersey. She then moved to SUNY Buffalo where she enrolled in the prestigious Jacob School of Management and won an award for outstanding Marketing and Finance skills.
Sherina had special “government clearance” on her Indian passport which allowed her to work for a non-profit organization called Terrorism Research Center funded by US govt grants back in 2003.
Mr. Kapany interned with a government-backed Non-Profit organization based in Washington D.C. as well as Virginia for two years during 2004 where she bagged an award for his thesis on Marketing Strategies for Non-Profits,Sherina went on to join Strategy Consulting of Big Four.
Her love and passion for all things Media Entertainment Transformation took her to Los Angeles in 2005 where she worked with Warner Bros, Disney Studios, Universal, Sony Entertainment etc.
Sherina joined Amdocs – an Israeli firm that is worth $ US 6 Billion in revenue run by ex-Big 4 exclusive alumni club — in 2007. Sherina was sent as an expat and SME to Melbourne, Australia under their pilot program so that she could start a new line of business there i.e. Amdocs Consulting Division – Asia Pacific.During this time frame, Sherina made more than $US 20 million from business developed across Australia, New Zealand Malaysia and India.
Between the years; 08’, ‘09’ and ‘10’ Sherina started consulting top “A+” grade fortune 1000 clients like Applied Materials, Levi Strauss Corporations Estee Lauder Companies,American International Group (AIG) where she established “Centers of Excellence” meant at creating lean and profitable high performing teams on behalf of her clients,
Sherina was hired by The Adecco Group (Ajilon Solutions) as a Practice Director for creating a Project Management practice between 2010 and 2011, where she sourced solutions for her clients and brought in CIOs, CEOs, VPs, SMEs, and high-end professionals as part of human capital solutions offered by her department.
Sherina was ahead of schedule by 60 days in 2011 when she achieved three major wins that were worth $US 0.5 million each. In the year 2014 Sherina decided to start her own company called sunSTRATEGIC which is a Digital Marketing Agency and has been successfully running until today.
Business Acumen and Professional Background
Roles & Industries: She has played roles such as Subject Matter Expert (Managerial & Executive roles) for programs above $10million involving on-and-offshore teams. She has won awards within this space covering human capital technology strategy; she has worked with retail companies, telecom giants, media & entertainment corporations while earning accolades from Big 5 consulting firms (US/EMEA/ASIA PAC).
The breadth of experience: P&L management, product portfolio development, quantitative/financial analysis, contract negotiation, vendor management direct procurement promotion implementation compliance & support cross functional project team leading are some examples of her works in retail telecom media entertainment giants and big five consulting firms.
Retail expertise: Introducing new products; developing strategic marketing plans/budgets; creating advertising/direct mail campaigns; conducting nationwide market research studies; reviewing/auditing marketing plans; implementing promotions; compiling artist training and development programs; introducing technology solutions to the business.
Team Leadership: Proven skillful at quickly understanding the competitive situation and market requirements and then defining and executing marketing strategies that drive growth and increase profit. Experienced effective team leader in identifying, directing, tracking, motivating, and assessing management teams as well as line staffs.
Human Capital: Sherina built the best-in-class business solutions providing PM practice at Ajilon Solutions for critical areas such as Audit, Risk, Compliance, Technology Integration, ERP Strategy, Change Management, QA, Governance, Process Efficiency , Finance & Accounting. Ajilon Solutions is part of the Adecco Group –the world’s largest human resource services company. Ajilon Solutions currently spans 70 countries with over 6’600 global offices including North America , Continental Europe , Asia Pacific .
Awards and Achievements:
Jacobs School of Management at State University of New York awarded her ‘The Outstanding Student Practitioner of the Year Award in Marketing’, which is given to any one (undergraduate or MBA ) student who has performed outstandingly in every dimension of the marketing practicum.
Sherina has been awarded for Elocution and Public Speaking by Trinity College of London on many occasions.
She s certified in Quality Management and was the youngest achiever (at 16 yrs)in G-NIIT(National Institute of Information Tech.,India) programme.
She received a Token of appreciation from VJTI for supporting and promoting Startup Netcon- an event aimed at promoting entrepreneurship.
She received award by Femina World Women Leadership Congress & Awards as a Woman Super Achiever For Excellence in Social Media
Also she won an award for sunSTRATEGIC on behalf of Femina World Women Leadership Congress & Awards Best Organization For Women’s Talent Development