Helps you stay ahead of the coterie
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got to the boom of televisions. It is still one of the widely used device globally which allowed the companies to reach a mass audience with TV ads. Even today, TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, a large chunk of digital literate customers started using the Internet that gave birth to a new era of marketing originally called Internet marketing. Eventually, this came to be known as Digital Marketing.
It is a marketing method to promote products on online platforms. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing. Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment. This is the reason it is widely popular in the market these days. To cater to the specific needs of such companies, you need to be aware of the peculiar market trends.
Many companies have evolved on the turf of Indian market to yield Digital Marketing. It has imbued vast opportunities and is poised to become a major force to reckon with. To understand the scope of Digital Marketing in Future, we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication. As of now, more than 45% of the world population is using the internet i.e., 3.7 Billion Users. The total number of users in 1995 was less than 1% of the world population.
In the next few years more users will be connected to the internet which gives more scope for digital marketers to reach target audience globally.Most of the users globally today use mobile phones for communication. We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are. There are 5 billion mobiles phone users globally which will increase to 5.50 billion by 2020. Today’s majority of mobile phones are smartphones with internet access which allows customers to connect with businesses anytime & anywhere.
The source of employment for locals
To make the most out of this opportunity, the market is flooded with lots of companies. As the name suggests, Wise Business Technologies has proved itself a prudent asset among crowd. For someone looking to gain high visibility in market, the company is definitely a dependable companion. Having a team of talented youngsters, it has delivered services with all the smoothness required. Based out of Panipat (Haryana), it has been at par with many MNCs located in the prime location of Delhi NCR. One of the reasons why the company optedPanipat is the fact that it was willing to become a job provider to local youngsters. Since the inception of the company in 2013, it has remained keen to become a source of employment for people of the region. The volume of people migrating to nearby state would make the founder impetuous. This motivated him to become the torch-bearer of a new wave of opportunities for such people.
From being a one-man army setup, the company has shown tremendous growth. Initially Anish Gupta, founder of the company, was the only person working in and for the company. He had the responsibility of taking care of Sales as well as Developing. Growing through that phase, it is now a strong team of over 50 employees that comprises of Developers & Designers, BDMs & Customer Success Managers and US IT recruiters. For last half a decade, it has been steadfast to its commitments of delivering service at par with global platforms. The company has successfully established itself as one of the prime destinations for 360 degree digital marketing solutions.
A bucket full of services
It yields all round solutions that include Website Designing & Development, Digital Marketing, Mobile Advertisements & Marketing, Lead Generation and many others. Digital Marketing includes SEO services, Social Media Optimization and Social Media Management. Under Mobile Advertisements & Marketing, it works on Bulk SMS, Bulk voice calls and Location based Ads.
The Company caters to a wide range of domains including Political giants, MNCs in Forbes Top 50, SME, E-Commerce Startups to E-commerce Tycoons, Export Houses, Manufacturing & Engineering Companies, and other 500+ clients from SME to Billion Dollar Companies.
Apart from its solutions, the company has always been very active on CSR front. It has always worked with a strong focus to serve society. It keeps itself engaged in varied social causes such as blood donation camp for orphans in Panipat. Moreover, it works on other societal aspects too.
Meet the young founder
Anish Gupta started working at a tender age of 19 and since then has launched more than 7 startups with revenues exceeding $10 Million in IT services and consulting industry.