Amit Relan, a Woot Factor’s Co-Producer has revealed that “above all there is a woman managing 50% of the WOOT Factor business while our workforce boasts 60% female involvement in the company. We have always maintained equal opportunity and therefore they are empowered and hold key positions across functions.”
If you see this quote about company, it will tell you everything about it. This Bombay based organization has an office environment similar to many new age offices. Experiential Marketing is gradually becoming WOOT Factor with a purpose.WootFactor is complete service Events & Marketing agency whose expertise lies in Corporate Events, Brand/ Product launches, MICE & RNRs, BTL and Creatives& Designing.
We recognize that this market evolves dynamically; hence we call this era as “Phygital”. Today clients don’t find value for money if anything done offline isn’t online as well because ROI on every platform used for marketing is now being demanded by customers. “It’s not just another event Management firm that sets us apart from others; rather it’s the strategic thinking and creative approach to everything that we do”.
“Prepare for worst case scenarios but hope for best case scenario”
WOOT’s services have been consistent in quality over time. Some of such clients include HDFC Bank, ICICI Bank, Yes Bank, MoneyGram, Godrej Properties Ltd., K Raheja Corp and Sony PlayStation etc.
Creating life experience
Apart from being an on-ground experience provider, WOOTFactor goes ahead to create milestone eventsand experiences on various platforms online too. Whether it was making photography contests or quiz contests or involved kids as targets users through one of largest drawing contests online (listed in Limca Book of Records), WOOTadds value by curating an online extension to its on-ground platforms and manage them right from designing stage till development and execution of these said platforms.
Whilst focusing on its WOOT’s online initiatives, it has also stayed ahead of competition by taking advantage of the latest technologies in on-ground events and MICE projects. Either by keeping instant photos as simple as WhatsApp pictures or stage setups and product launches with the best available technology, WOOT has kept pace with technological advancements consistently.
“Mr. Relan says that the rule behind our consistent growth is to keep our work force consistent, offer extremely casual yet professional work environment in office and most important is TEAMWORK”. He said he was 36 years old.
Optimal utilization of resources does not have any restrictions from the organization. This can also give a content writer chance to visit different event sites for live experiences. It started in 2009 with an aim that each client who decides to engage with us would see relevant growth path justified through humility and being customer-centric during every assignment.
“We never had No since we have shown that we are multi-taskers, which is why we have grown so fast.” indicated Mr Relan.
A second home for employees
The growth of WOOT has meant that it has to be kept eco-friendly. Management maintains flexible time schedules and also honors milestones. It looks forward to the occasions when workers may be commended upon their performance thereby giving a feel offline touch towards their success.
Most employees consider WOOT Factor as a home away from their original homes. It is AmitRelan and Smita Jadhav who are working for their lives; not the other way round.“Although we want to be your friends, sometimes we have to boss you around, which is what has worked for us so far. Trust me on this, a happy place gives happy results,” explains one of the co-producers, SmitaJadhav.
These two partners are motivated and inspired by other individuals.MrRelan says that he learnt discipline from no other person but Sachin Tendulkar, god of cricket.“Oprah Winfrey is one woman I find extremely motivational because she embodies every aspect of femininity. Nonetheless, what excites me most about her story is how she found happiness in helping others despite her difficult childhood,” added MsJ adhav.
This company takes part in many good causes apart from its normal business activities.Its aim is to create an animal friendly place.The firm has thus made some limited donations towards this cause and it usually supports two top non-governmental organizations within this sector every month to enable them make minor contributions bringing warmth into situations.
Milestones and Achievements
It was listed among India’s top 25 event companies recently.WOOT however won numerous awards through events organized by it like Effie Awards, Abby Award DMA Asia Award and Golden Globe Tigers which were recognized at several community centers across India.In addition AmitRelan was recently titled one of “Leaders of Tomorrow” by ET Now for his work within Event Industry forum.
From starting out as a home office in 2009 to becoming Pvt.Ltd company by 2014.It has been associated with three out of the top five banks in the country. The company’s leaders have been on various industry panels and business forums sharing insights into events market trends. Also, WOOT reached international platform last year after completing two events for a leading realty developer in APAC.
The execution finesse of BTL, Events or MICE projects throughout are backed by the R&D team mixed with creative ideation from our designers.
Wide variety is available
WOOT Factor’s growth rate is just starting and it does not want to be stagnant or holding business only. WOOT also wants to enter international markets within a few years through financial service companies that have regionally based customers focused on real estate. In one area, it looks forward to creating its own IPs thus working with very few media houses. As for MICE Company, it has seen lots of successes over the years.
Each day brings more competition and therefore every company today seems to be searching for something new in those well-known domestic destinations. It sees ideas as winning plans to go by when building its next years’ business.
In short term, BFSI industry should recognize us as one of their top performing vendors and this has been our focal point YoY. According to Mr Relan, “next couple of years WOOT will be into IP creation for consumers in consumer space getting associated with some of leading media houses across India”.
It has its long-term strategies mainly aimed at developing the employees’ talents who can also venture into different areas within events domain through entrepreneurial skills. WOOT has always seen itself as being deeply in line with customers on matters concerning their corporate goals and objectives. The future plans will include having a presence in fields such as Entertainment, Tourism & FMCG among others over the years. In the final analysis, it simply wants to instruct aspiring entrepreneurs and talented individuals.
An entrepreneur should be learning something at least new every day by doing or experiencing something fresh through facing a lot of obstacles in life. “LIFE can’t be taught by any BOOK! One Key Ingredient For Being Successful Is Having An Open Mind To Learn At Every Step Of Your Career” Mr Jadhav concludes.