Gone are the days when women were thought to be a patriarchal property. After so much suffering for centuries, now they have been showing themselves in all fields, earlier dominated by their male counterparts. Google is full of heroines found in almost all walks of life. Such is the power and influence of womenfolk. Not only known for cooking well but also experts in almost all aspects such as business, entrepreneurship, martial arts, astronomy, aviation, Commodores etc.
And there is a lengthening catalogue that underpins their significance among this multitude while entrepreneurship has recently become big deal among them. These female entrepreneurs find inspiration from the urge to make it big from nothing or little-known trends.
Amongst these myriad women figures globally who are the leading gurus of fashion industry include Mrs Ritika Jatin Ahuja.
She offers a variety of products which are mostly exclusive items’ collections like Perfumes as well as Playing Cards and Pens. It’s a product line intended for those living ‘for and with’ splendor.
Recently some Indians have developed an attitude towards acquiring things different than what everybody else has got on earth. They prefer being “distinct tiered” because they possess unique tastes and preferences unlike others around them. India is growing and so are the desires and aspirations of young India, which is passionate about luxurious and exotic merchandise. Recently with increased household income levels in urban areas, topmost position has assumed alter meaning for new generation Indians.
These connoisseurs somehow will not accept remaining ‘out’ of any global race to acquire the finest ever made on earth.
The lack of availability such high-end imported goods sometimes becomes a spoilsport even though merchandise and four-wheelers remained one of the most sought after stuffs by these fans.
However down in India market was viewed as sure shot means to deliver the goods on luxury cars and other luxuries when seen from macro level perspective hence leaving no alternative than to import things from other countries thereby making the process slightly lengthy and complex. In such case, there was a desperate need for an India-based platform which can curb this menace by standardizing the procedure.
The wait was finally over when MrJatinAhuja, a hardcore lover of exotic four wheelers launched Big Boy Toyz.
From Bollywood to Sports Stars, it is known among certain class of celebrities and has a long list of fans ranging from Yuvraj Singh to Honey Singh, NehaDhupia to Hard Kaur.
It goes on to have its huge fan base cutting across all walks of life.
This is what distinguishes Big Boy Toyz from others in the same bracket; its reputation and perfection as expressed by these notable individuals.
Not only limited in dealing with 4-wheelers but also well renowned for merchandise too
Since inception, they haven’t compromised their high standards. They have introduced revolutionary products that are out-of-the-box including perfumes, pens and other stuffs that are preferred by loyalists (Cravens et al., 2018).
Big Boy Toyz is the ultimate destination for car junkies in India; this statement would not be an overstatement. It has come up as one of the leaders in the field of selling both old and new luxury cars.
The showroom located in Gurugram is a visual delight for many car enthusiasts. The brand was initially started in posh South Delhi by its founder who had been passionate about it from his very young age, when he was just seventeen years old.
After having a deep knowledge of luxury vehicles over time, MrJatinAhuja decided to go on with his plan of building an empire of exotic wheels that are hardly found in India. In 2009, he converted his dreams into reality by founding Big Boy Toyz.
BBT as it is commonly referred to can be described as a heaven for car lovers.
This is where they will have an enchanting tryst with almost all pre-owned exotic cars such as Rolls Royce, Ferrari, Lamborghini, Bentley, Maserati, Aston Martin and so on under one roof.
The used cars procured PAN India have to meet 151 stringent checkpoints ensuring that their quality standards are proper apart from being strictly non-tampered and non-accidental ones.
However, catering wisely to the needs and aspirations of customers has led it into dealing with new cars too along with becoming a big-time additional to the already amazing inventory.
Extending luxury cars
Apart from numerous other luxury items available here at big boy toys renowned for its award-winning collection.
MrsRitikaJatinAhuja – COO – Big Boy Toyz has successfully conglomerated diverse merchandise which has touched many hearts. This has always been her obsession since childhood days or we can say MrsAhuja’s long pursued passion since she was little girl.
She took advantage of her love for perfumes that garnered global recognition and carved out a niche within this industry.
Merchandise section was launched in the year 2017. The ambiance and positive attitude she brought with her has definitely worked well for the company. By yielding an addendum to the luxury cars, she has given prominence to this well-known brand. On one hand, the company provides a royal feel to its clients through their merchandise and on the other there are many options available including Sign of Gold Edition Perfume. This is an unabating truth. Besides these ones can also choose Carbon Fiber Pen, Signature Playing Cards, Puzzle set and Stickers as well. Her love for collecting high-end perfumes led to conceptualizing Gold Edition Perfume for Merchandise section at Big Boy Toyz.
The present scenario is such that during almost nine years of functioning BBT has become synonymous with a dependable place where vehicles are bought and recently added goodies can be procured easily.Being the most trusted name among four-wheelers and new merchandise in town; Big Boy Toyz is gearing up for a whole new experience.
Since it started its operation, it is focussed on making posh luxury vehicles accessible to all citizens of the country.
Considering that people are searching for cars that look new, even those who buy used vehicles prefer good maintenance as a major consideration. Since the company operates on a pan India basis, it is open to all markets. Also, this implies that genuine products are validated through fixed price policy. These unique qualities make BBT a brand name in itself and create recall of the brand.
The merchandise section’s growth floods with ideas. This means that the firm does not avoid featuring its portfolio on social media on a large scale. It emphasizes the uniqueness of Merchandise products hence making them interesting to the publics at large apart from this, many other aspects have been employed by this company in order to get people involved greatly. One amongst these is inviting people to an event held at an exciting place where there is often huge crowd attendance. The management would call this mechanism pull.
It makes Big Boy Toyz one feel like he or she belongs when they visit Merchandise Section which is open to everyone. For anyone interested in fashion sense and style, we invite you to try out what you can out here and maximize our services.
Whether you love thrills or grandeur
The best services come along with more customers for Big BoyToyz.
Mrs.Ahuja leads her team with utmost dedication and compassion towards their success.She is full of energy and enthusiasm.Above all,she knows how build up teams as well as grow them,she has always worked with conviction and empathy.
“Building a strong team requires treating people well.To bring out the best in them, frequent encouragement and rewards must therefore be given” says Mrs Ahuja.
She has also been instrumental in ensuring that the brand is easy to find online or offline networking capability.This extensive reach among prospective brand lovers of Big BoyToyz was achieved by strong social media networking skills.
This merchandise section has grown because it enjoys steady patronage from loyal elite BBT Automobile clients.Furthermore,the motivational arrival of orders on Amazon,Flipkart,and Snapdeal portals is a major advantage in terms of prompt customer appreciation and loyalty.
A true professional, she gives utmost significance to women empowerment. She strongly voices her opinions about the relevant role of emerging entrepreneurs.
“With an educated working woman in the family, there is trickle down effect. Moreover, this workforce that’s predominantly female comprises a large proportion of our population thus enhancing our GDP which creates a positive image for us globally and consequently results in FDI inflow. Thus it is beneficial for both the society and the nation” reiterates she proudly. According to her these include education, professionalism, financial security and a strong support network from close relatives. “It is so inspiring that modern females
are less inhibited by tradition and more flexible towards change with an evolving world; this has seen them grow into their own people as time goes by”, she adds further.
From the onset, MrsAhuja was fixated on fragrances of different kinds. She loved them so much that she collected tiny bottles right from her childhood days. Additionally, because she has a good taste in things and is artistic as well; the family advised her to pursue it further as a profession. Her family has been very supportive and flexible about her aspirations and dreams.
She learned a lot only when she went to London for yacht interior designing graduation.
After leaving home, it made her more openminded & independent, disciplined & organized person. This has played an integral role. Also, most importantly, the deep involvement with Big Boy Toyz in its automobile segment taught her the finer nuances and logistics of business which are transferable to Merchandise section with desirable effects.
That winning moment
One of the highlights of her career was getting ‘Certificate of Excellence’ by Golden Book of World Records for having 563 unbelievable bottled examples of miniature fragrances; this was a rewarding and winning moment for Mrs Ahuja.
There’s quite a record number of recognitions accorded to MrsAhuja concerning merchandise production. Honoring her new business orientation and intellectuality brought forth “The Women Entrepreneur Award 2018”, “The National Excellence Award 2018” and “Young Women Leader in Operations 2018”-India Conventions.
She says, whenever people talk classiness plus elegance then they should think about BBT Merchandise Section first”. The success witnessed by company over its Gold Edition Perfume calls for another edition whose success will be similar too. It intends to leave an indelible mark in the minds of target market through which they can remember lifestyle products with Merchandise section at Big Boy Toyz all through their life.
Further expansion on the anvil
The firm is going one step further into this fascinating area of merchandising through aggressive marketing strategies for itself. The next aim for these company is to give another thought of taking it beyond any boundary. It desires to penetrate the markets which have potential. Thus, in its quest for growth, it wants to bring on board the best management professionals and analysts who can guide it in this direction. The focus will be majorly expanding Merchandise product portfolio and exploring new cities and towns in near future. All segments will entail sound management policies and customer treatment with the resultant outcome.
Meet the globally acclaimed woman
Mrs Ritika Jatin Ahuja has been known for her outstanding ability to conceptualize and think big.
So, when her passion for collecting perfumes eventually blossomed into growing business venture; she became a successful entrepreneur of Merchandise Section at Big Boy Toyz.
She is known as an excellent manager; she handles her team with utmost care, respect & understanding hence enabling them bring out their maximum abilities. Mother of three years old Zaara by now, this beautiful lady manages home along with office very diligently and honestly.